WORK HISTORY
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Steve Hopstaken

3301 Yukon Ave. S.
St. Louis Park, MN 55426
(952) 994-1683
 stevehops@comcast.net

Skills & Training        
  • Writing, Editing, Web Content Management, Technical Writing, Desktop Publishing, and Web Site Coordination.
  • Training in web content management systems, including Stellant, Serena Collage, Macromedia Contribute/Dreamweaver, Joomla and Sharepoint.
    Training in several software packages for both Windows and Macintosh including: Adobe CS3 (Photoshop, Dreamweaver, InDesign, Acrobat) Microsoft Office (Word, Excel, PowerPoint), QuarkXpress and Visio.
Web Content Contributor– Medtronic  12/2009 to present
  • Writing, editing and managing content for Medtronic website redesign.
  • Creating meta data and keyword for search engine optimization.
Web Content Manager – National Bone Marrow Donor Program  07/2008 to 04/2009
  • Wrote, edited and managed content for National Marrow Donor Program website (http://marrow.org). Content includes news releases, features stories and patient health information.
  • Analyzed web traffic and visitors and created site reports.
  • Managed search engine optimization (SEO) for marrow.org.
  • Managed content management system.
Web Content Manager – U of M Physicians 01/2008 to 05/2008
  • Wrote, edited and managed content for three websites. Content included news releases, clinic information and physician bio pages.
  • Analyzed web traffic and visitors and create site reports.
  • Managed search engine optimization (SEO) for three U of M websites.
  • Managed content on three content management systems.
Web Content Manager – Ameriprise  07/2007 to 12/2007
  • Edited and managed content for build of Riversource.com website.
  • Edited and managed search engine optimization keywords for riversource.com.
Marketing Communications Specialist – RSM McGladrey  08/2005 to 05/2007
  • Wrote and edited brochures, direct mail and print ads for national marketing office.
  • Created Powerpoint presentations.
  • Desktop published propsals, white papers and brochures using Adobe
  • InDesign.
  • Managed document database in Lotus Notes.
  • Created web content for internet and intranet.
Contract Communications Consultant  –  Various Companies 02/2003 to 08/2005
  • Wrote copy for International Diabetes Center Publishing web site: www.idcpublishing.com.
  • Coordinated site updates for internal clients, developed web content and customizations for Definity Health’s 50 client sites.
  • Wrote freelance articles for Balance Interactive web design: www.balancedi.com
  • Wrote news articles for Allina Health Care’s medformation.com: www.medformation.com
  • Documented web development for Cargill’s Agriculture website.
  • Wrote press releases for CGI, Reverse Engineering.
Content Editor / Project Coordinator – Edina Realty   04/2000 to 02/2003
  • Project coordinator for development project that brought 11 national web sites onto a single platform. Documented and storyboarded web site development.
  • Created content for Edina Realty.com (www.edinarealty.com) and its eleven regional web sites.
  • Created sales and marketing materials for sales staff, realtors and other internal clients using MS Word, Quark and Photoshop.
  • Created e-mail and web newsletters for customers and agents.
Consumer Products Copywriter – Fingerhut  11/1997 to 04/2000
  • Wrote and edited consumer product copy for Fingerhut website (www.fingerhut.com) and other online catalogs.
  • Developed marketing concepts, site designs and Internet marketing promotions for Andys Garage Sale.com.
  • Managed and developed written content using HTML code, Dreamweaver and other Internet development tools.
  • Trained freelance writing staff in procedures and database use.
Catalog Copywriter – Damark International   11/1994 to 11/1997
  • Wrote and edited consumer catalog copy for Damark print and web catalog using QuarkXpress. www.damark.com
  • Wrote customer newsletters, marketing collateral and other direct mail pieces for Damark's membership clubs.
Copywriter/Editor – Warner Bros. International TV   9/1993 to 6/1994
  • Wrote and designed marketing communications for television programs and feature films. Also wrote trade show collateral and company newsletters. 
  • Supervised freelance brochure writers, oversaw written material in brochures and sales collateral.
  • Edited, designed and desktop published company newsletters.
  • Worked with television production companies, publicity and other internal stakeholders in updating film and television product information.
Marketing Associate – Personal Bibliographic Software   11/1991 to 5/1993
  • Wrote, designed and desktop published marketing communication for ProCite and BiblioLink software (now Endnote software).
  • Wrote, edited and desktop published customer newsletter.
  • Responsible for advertising budget. Scheduled and purchased ad space.
  • Developed and updated company databases.
Copywriter – BHC Advertising   10/1989 to 5/1991
  • Wrote, designed and desktop published marketing communications and catalogs for medical companies.
  • Wrote instruction guides, product spec sheets and other technical documents.
  • Wrote and produced radio ads.
Freelance Copywriter – Amway Corporation  02/1986 to 10/1989
  • Wrote catalog copy for Amway's Personal Shoppers' catalog.
Education  
  • B.S. Degree: Major in Mass Communications, Minor in Journalism. One year toward Master's in Creative Writing. Northern Michigan University, 1985

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